The Challenge

Thinkbox, the marketing body for commercial TV in the UK, needed to scope out a datalake that would bring together VOD and linear TV ad exposure data across multiple broadcasters — with ITV, Sky, and Channel 4 as major stakeholders.

This meant navigating complex requirements across …

Claude Code Is Not Just for Coding

I recently completed a complex and time-compressed technical requirements analysis for a multi-organisational datalake. This involved over 12 stakeholders, three vendors and multiple interviews, conversations with each. Working as a sole-supplier with large amounts …