Campaign Measurement & Media Effectiveness
Quantify your marketing impact with precision
- Geo lift experiments and campaign attribution
- Real-time measurement dashboards and automated reporting
- Cross-channel performance analytics
Proven results: Advising ITV advertisers on measurement innovation from large telco’s to start ups and those new to TV; £160k saved for Marriott through COVID-19 forecasting platform; £500k additional spend from TV advertiser based on experiment setup and campaign results
Customer Intelligence & Segmentation
Unlock hidden revenue in your customer base
- Advanced customer segmentation using ML (clustering, PCA)
- Cross-sell and upsell opportunity identification
- Behavioral pattern analysis and churn prediction
Proven results: 20+ cross-sell opportunities identified for AICPA/CIMA worth £3-4M revenue uplift
Predictive Analytics & Sales Acceleration
Turn data into qualified leads and revenue
- Lead scoring and propensity modeling
- Churn prediction
- Acquisition modeling across customer segments
- Pipeline forecasting
Proven results: £30M in sales order value generated for BT through ML-driven lead generation across telecoms products
NLP & Text Analytics Solutions
Extract insights from unstructured data at scale
- Sentiment analysis and emotion detection
- Topic modeling from customer feedback/transcripts
- Call center analytics and quality monitoring
- Review mining and competitive intelligence
Proven results: Custom NLP engine for HSBC analyzing 600K+ call transcripts; BERT-based emotion detection across 8 emotion types
Data Platform & Analytics Infrastructure
Build the foundation for data-driven decisions
- Automated reporting and dashboard solutions
- ML pipeline development and model deployment
- Data governance and systems of record setup
Proven results: ITV measurement automation pipelines